Buffer’s evaluation of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view enhance.
The examine challenges the standard suggestion to submit a number of occasions day by day by demonstrating that the advantages lower after the preliminary enhance in posting frequency.
Knowledge scientist Julian Winternheimer employed fixed-effects regression to study how posting frequency impacts metrics. His evaluation, spanning the previous 12 months, measured views per submit at varied weekly posting charges.
What The Knowledge Exhibits
Posting 2-5 occasions per week yields 17% extra views per submit in contrast to posting as soon as weekly. Transferring to 6-10 posts brings 29% beneficial properties, whereas 11+ posts per week exhibits 34% will increase.
The steepest climb occurs between one submit and 2-5 posts per week. Doubling from 5 to 10 weekly posts provides simply 12 proportion factors, displaying diminishing returns on per-post efficiency.
Buffer’s fixed-effects mannequin compares every account to itself over time quite than throughout accounts. This removes variables like follower rely and model power that might in any other case skew outcomes.
Median Efficiency Stays Flat
Median views per submit hover round 500 no matter posting frequency. At one submit per week, median views attain 489. At 11+ posts weekly, median views drop barely to 459.
The highest 10% of posts inform a special story. At one submit weekly, the ninetieth percentile hits 3,722 views.
That quantity jumps to 6,983 views for accounts posting 2-5 occasions, 10,092 views at 6-10 posts, and 14,401 views at 11+ posts per week.
Buffer labels this “Viral Potential” (p90/median ratio). Accounts posting 11+ occasions weekly see their high posts carry out 31.4 occasions higher than their median submit, in contrast to simply 7.6 occasions for once-weekly posters.
Why This Issues
When you handle TikTok content material, this knowledge suggests 2-5 posts per week provides the best beginning cadence.
Posting extra ceaselessly will increase your probabilities of a viral outlier quite than bettering typical submit efficiency.
Winternheimer explains:
“Posting extra helps — however largely as a result of it will increase your probabilities of getting fortunate. TikTok is heavy-tailed. You solely want one submit to pop off. Posting extra simply will increase your odds.”
Extra posts elevate the ceiling on your best-performing content material with out elevating the ground for common posts.
Buffer notes the examine attracts from accounts linked to its platform, which can skew towards small and medium companies.
Wanting Forward
Winternheimer provides the following recommendation:
“If we needed to present a blanket suggestion that applies to most individuals, I’d suggest beginning with 2-5 posts per week on TikTok. Nonetheless, you probably have extra posts to share, you’ll give your self a greater probability at having a breakout submit.”
Do not forget that platform dynamics can change quickly. What was true over the previous 12 months may shift as TikTok updates its algorithm.
Disclaimer: This article is sourced from external platforms. OverBeta has not independently verified the information. Readers are advised to verify details before relying on them.
