X exams new iOS hyperlink format that retains posts seen whereas searching — a part of Elon Musk’s push to flip the platform into an “all the pieces app.”
Social platform X (previously Twitter) is testing a brand new hyperlink show format in its iOS app geared toward decreasing the variety of customers leaving for external websites and boosting general engagement.
Presently, when customers faucet a hyperlink, the in-app browser opens over the put up, utterly protecting it. In accordance to X’s growth crew, this reduces likes, feedback, and reposts. In the up to date interface, the put up will stay seen at the backside of the display even after the webpage opens, permitting customers to like or remark with out returning to the most important feed.
We’re testing a brand new hyperlink expertise, beginning on iOS — to make it simpler on your followers to have interaction together with your put up whereas searching hyperlinks.
For creators, a standard grievance is that posts with hyperlinks have a tendency to get decrease attain. This is as a result of the internet browser covers the put up and… pic.twitter.com/oWraLpPwji
— Nikita Bier (@nikitabier) October 19, 2025
Consultants say this transfer is a part of Elon Musk’s long-term imaginative and prescient to flip X into an “all the pieces app” – an all-in-one ecosystem that mixes social interplay, content material, video, information, and funds.
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