The online game writer behind the Murderer’s Creed collection has cancelled six initiatives together with a remake of Prince of Persia: The Sands of Time because it fights to keep aggressive in the world gaming market.
Ubisoft introduced a sweeping reorganisation and mentioned it might cancel six video games, sending its shares to their lowest stage in additional than a decade on Thursday.
Ubisoft is abandoning growth of six titles, together with a extremely anticipated remake of Prince of Persia – a collection that dates again to 1989 and acquired an ill-fated Hollywood adaptation in 2010 – and delaying an additional seven. Studios in Halifax, Canada and Stockholm are being closed, with restructuring to comply with in different international locations, it mentioned.
After the announcement, Ubisoft’s shares fell by a 3rd to their lowest stage since 2011 on Thursday, valuing the firm at €590m (£514m) in contrast with a peak of greater than €10bn in the earlier decade. The Paris-based firm mentioned it deliberate to break up its operations into 5 artistic divisions organised by style, a part of a broader try to sharpen focus and rein in prices after years of disappointing releases and weak outcomes.
The corporate mentioned the restructuring was pushed by the aggressive marketplace for AAA video games, the time period for big-budget, high-profile titles corresponding to Grand Theft Auto.
“The triple-A trade has develop into persistently extra selective and aggressive with rising growth prices and higher challenges in creating manufacturers,” mentioned Ubisoft’s founder and chief government, Yves Guillemot.
Nevertheless, Guillemot added that profitable triple-A video games have “extra monetary potential than ever”.
Ubisoft additionally blamed an “more and more aggressive market” for shooters, a key style for the trade.
Laurent Michaud, a gaming trade economist, mentioned motion journey titles corresponding to Prince of Persia have been out of step with a market dominated presently by shooters like Fortnite and Name of Obligation, cooperative journey titles corresponding to Peak and sports activities titles and multiplayer video games corresponding to these accessible on the Roblox platform.
“The expectations of avid gamers are fairly completely different to the place they have been 10 years in the past. That’s why it’s tough to be in contact with an viewers that has modified a lot over the years.”
He added: “Ubisoft is nonetheless one among the hottest content material suppliers in the video video games trade. It has developed one among the finest IP slates in the trade however even when the video games are actually good, it is not sufficient. It has to meet folks’s expectations and tastes.”
The most recent overhaul follows a number of tough years marked by recreation delays, cancellations and weak execution, which have eroded investor confidence and strained the group’s funds. In November 2025, Ubisoft postponed the publication of its half-year outcomes at the final minute, triggering a week-long suspension of buying and selling in its shares and bonds. The corporate later mentioned an accounting change had revealed a breach of the phrases for its debt.
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