Caller id platform Truecaller lately launched a brand new function that lets one particular person turn into an admin of a household group, get alerts about fraud calls obtained by different members, and even finish a name on their behalf if they believe a member of the family would possibly get scammed.
The corporate, which has over 450 million users, first launched the feature in December in a handful of nations like Sweden, Chile, Malaysia, and Kenya. Truecaller mentioned that after seeing promising outcomes, it determined to roll it out worldwide, together with in India, the firm’s largest market. The function is free, and customers can create teams even when they are not on a paid Truecaller plan.
With this function, the tech-savvy member of a household or mates group can turn into the admin of an up to five-member group. As soon as the different members be a part of the group, the admin can get alerts about probably fraudulent calls these members obtain. If the admin believes that the name may hurt the member, they’ll remotely finish the name as effectively. Whereas the admin can get alerts for fraud calls when a member is utilizing iOS or Android, they’ll solely finish requires members on Android.
On Android, members may also grant permission to the admin to detect real-time exercise reminiscent of strolling or driving, battery degree, and cellphone sound settings (to verify if the cellphone is in silent mode). Truecaller mentioned this is useful for admins to preserve tabs on aged members and to solely name them once they are not strolling or driving.
The admin may also block sure numbers and worldwide calling codes, and share a blocklist with group members.
Truecaller famous that the admin can’t see the non-spam name historical past or SMS historical past of group members.
“I feel, sadly, all of us know any individual or one other in our households or mates who’ve been impacted by fraud,” Kunal Dua, VP of Product, at Truecaller, advised TechCrunch over a name. “In that sense, it’s a elementary shift for Truecaller by way of what we’ve been focusing on as an issue,” he added.
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Final yr, Truecaller launched a voicemail feature for Indian users that includes an AI assistant that listens for calls when a person is unavailable and offers a abstract of the transcript. The corporate is exploring an analogous AI strategy for household safety to probably alert the admin about what sort of fraud name a bunch member is receiving.
The corporate is additionally exploring utilizing AI to display screen calls and robotically disconnect them when sure phrases related to scams are detected, reminiscent of “digital arrest” — a tactic through which perpetrators impersonate legislation enforcement officers to extract information or cash from name recipients.
In India, rip-off calls have risen over time and induced monetary losses throughout the nation. Truecaller mentioned that it recognized over 7.7 billion fraud calls final yr. Indian authorities have launched multiple initiatives, together with a controversial policy known as SIM binding that might hamper the working of apps like WhatsApp and Telegram.
Truecaller is dealing with headwinds. Its inventory has dwindled by over 80% in the final 12 months. Throughout its This autumn 2025 report, the firm mentioned that its EBDITA– a measure of working profitability — dipped 49% year-on-year, with advert income declining 31%. The corporate is additionally dealing with challenges from India’s Caller Name Presentation (CNAP) system, which shows the title of the caller as registered with their cellphone provider. Truecaller has maintained that simply displaying a caller’s title received’t cut back spam calls, arguing that its platform goes additional by providing community-based experiences.
“In India, there has been a lot speak about the imminent rollout of CNAP,” Truecaller CEO Rishit Jhunjhunwala mentioned throughout the This autumn 2025 earnings name. “CNAP is partially rolled out, and thus far, the affect on our person development is restricted. As we have now mentioned in the previous, we anticipate that CNAP may need some affect on person development, however that continues to be to be seen as CNAP reaches a full rollout.”
Continued Jhunjhunwala, “Our focus continues to be on delivering a superior product, and as you are conscious, the client can select to have CNAP and Truecaller in parallel, the place we offer much more information and much more context and varied different options, for the client.”
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