Samsung Electronics is increasing worker entry to ChatGPT Enterprise and Codex, giving employees wider use of AI instruments for technical and non-technical work.
In accordance to OpenAI, the deployment covers all Samsung Electronics staff in Korea and all System eXperience staff worldwide. The DX division consists of smartphones, shopper electronics, and residential home equipment.
Samsung plans to use the instruments in software program improvement, advertising, product improvement, manufacturing, and different enterprise features. The instruments will assist duties reminiscent of information search, doc drafting, concept improvement, knowledge interpretation, and code-related work.
Samsung revisits worker AI use
The rollout comes three years after Samsung restricted worker use of generative AI instruments over data-security issues. In 2023, the firm restricted the use of ChatGPT and comparable instruments after issues that delicate inside information had been uploaded to an external AI platform.
The brand new deployment offers staff entry to ChatGPT Enterprise, which incorporates controls for knowledge safety, consumer entry, and safety administration. OpenAI stated the enterprise model permits organisations to handle customers, apply entry controls, and use AI instruments inside inside safety necessities.
Samsung’s earlier restrictions utilized to worker use of ChatGPT and comparable generative AI instruments. The brand new rollout offers staff entry by way of an enterprise product with knowledge safety and entry controls.
Samsung has not restricted the deployment to a single enterprise unit or technical group. OpenAI stated the instruments will likely be used throughout a broad vary of features, together with technical and non-technical groups.
OpenAI stated ChatGPT can assist knowledge-based duties reminiscent of looking for information, analysing materials, drafting paperwork, creating concepts, and deciphering knowledge.
Codex for technical and non-technical work
Codex will likely be used for software-related duties reminiscent of writing, reviewing, and debugging code. OpenAI stated the device is additionally getting used for inside instruments, web sites, software program prototypes, and automatic workflows.
OpenAI stated Codex can even assist non-technical groups in day-to-day work, together with by serving to staff create inside instruments and automatic workflows.
OpenAI stated Codex now has greater than 5 million weekly customers throughout technical and non-technical workflows. In Korea, weekly lively customers of Codex have grown practically 800% since February 1, 2026, in accordance to the firm.
Harrison Kim, normal supervisor of OpenAI Korea, stated the settlement is considered one of OpenAI’s largest enterprise deployments. He stated Samsung is utilizing AI throughout groups and features reasonably than limiting it to particular departments.
Samsung and OpenAI’s infrastructure hyperlinks
In October 2025, Samsung stated it could work with OpenAI as a strategic reminiscence associate for the Stargate AI infrastructure initiative, with OpenAI’s reminiscence demand projected to attain up to 900,000 DRAM wafers per thirty days.
Samsung SDS additionally entered a possible partnership with OpenAI to collectively develop AI knowledge centres and supply enterprise AI companies. Samsung stated the settlement would permit Samsung SDS to present consulting, deployment, and administration companies for companies integrating OpenAI fashions into inside programs.
Samsung SDS additionally signed a reseller partnership to supply OpenAI companies in Korea. Beneath that association, Samsung SDS stated it could assist Korean firms adopting ChatGPT Enterprise and different OpenAI companies.
Reuters reported that Samsung Electronics and SK Hynix had signed letters of intent to provide reminiscence chips for OpenAI’s Stargate undertaking. The report stated the two South Korean chipmakers collectively account for about 70% of the world DRAM market and practically 80% of the high-bandwidth reminiscence market.
Excessive-bandwidth reminiscence helps quick knowledge motion between reminiscence and processors in AI programs. Reuters reported that OpenAI’s chip demand for Stargate might attain 900,000 wafers per thirty days, citing South Korea’s presidential workplace.
Samsung stated its semiconductor companies would assist OpenAI’s demand with superior reminiscence options. The corporate additionally stated its associates have been exploring broader work with OpenAI in areas together with knowledge centres, enterprise companies, and AI infrastructure.
AI adoption and productiveness
Deloitte’s 2026 State of AI in the Enterprise report discovered that 66% of organisations reported productiveness or effectivity positive aspects from enterprise AI adoption. The identical report discovered that 53% reported improved insights and decision-making.
A Bpifrance survey reported by Reuters discovered that 77% of 534 French mid-sized firm heads stated their corporations used generative AI, however solely 17% of these utilizing it reported time financial savings.
Samsung has recognized use instances throughout doc work, information evaluation, coding, product improvement, advertising, and manufacturing. The deployment offers staff entry to ChatGPT Enterprise and Codex for these duties below a company-wide settlement.
OpenAI’s Korea partnerships
OpenAI has additionally introduced different partnerships in Korea. Seoul Nationwide College just lately started offering ChatGPT Edu to 47,000 college students, college, and employees.
OpenAI has additionally labored with Kakao to deliver ChatGPT responses into KakaoTalk group chats. The corporate stated Korean organisations together with LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour are utilizing ChatGPT Enterprise, OpenAI APIs, or Codex.
(Photograph by Zulfugar Karimov)
See additionally: Omio scales travel product development using OpenAI models
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