After a better-than-expected opening weekend in theaters, field workplace for Amazon’s “Melania” fell 67%, to an estimated $2.37 million, in its second weekend.
The documentary about First Melania Trump has grossed a total of $13.5 million so far (virtually all of that in the United States), which suggests it’s extraordinarily unlikely the movie — which Amazon spent $40 million to purchase and $35 million to market — will break even in theaters.
Earlier than “Melania”’s launch, a former Amazon movie government asked how the price tag could be motivated by anything other than “currying favor” with the Trump administration or “an outright bribe.”
Moviegoing usually slows throughout Tremendous Bowl weekend, however the weekend’s high movie, “Ship Assist,” solely declined 47%. And after inserting third on the charts final weekend, “Melania” is ninth this time.
Maybe anticipating dialogue about the movie’s decline, Amazon launched a press release from its head of home theatrical distribution Kevin Wilson, who stated, “Collectively, theatrical and streaming signify two distinct worth creating moments that amplify the movie’s total impression.”
“Melania” acquired universally negative reviews from critics, however its 99% viewers ranking on Rotten Tomatoes was so good that the web site put out a statement insisting that the score was real.
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