One of the stranger issues about this dizzying, headlong second in time is that it doesn’t have a lot of a previous. The whole lot is about the way forward for this, the way forward for that: the future of labor, the way forward for humanity, the way forward for the planet. It’s as if everybody is screaming (some ecstatically, most terror-stricken): robots are taking on the world! In the meantime, you may’t put down your telephone, unplug, delete your AI apps, inform Zoom to piss off; it feels as if you happen to are racing towards one thing, and may’t cease, or look again, or assume straight.
However after all this bizarre second in historical past does have a previous. It comes from someplace. It wasn’t inevitable. Issues might have turned out otherwise. They nonetheless can. And if you happen to look again, one factor you’ll see is that lots of people noticed this all coming. They foresaw our current when it was nonetheless the future. They thought it’d end up fabulously, a laptop utopia. They usually apprehensive it’d flip out disastrously. Above all, they issued warning after warning about the rise of what I name the synthetic state, the substitute of the liberal democratic nation-state, the consent of the ruled, with the rule of individuals by machines. They warned of a future through which democratic deliberation would get replaced by prediction by calculation, the public sphere could be supplanted by data-driven commerce, and drones would take the place of the demos. Why didn’t anybody hear?
Between the Nineteen Fifties and the Eighties, computer systems bought smaller, quicker, cheaper and extra highly effective; laptop languages turned extra subtle; and digital knowledge, as soon as a molehill, turned a mountain. As knowledge processing and general-purpose computer systems moved from the army to trade, enterprise and medication, sizeable chunks of public life turned automated, pushed by computer systems, calculations, networks and algorithms that did the political work of rallying assist, working campaigns, speaking with constituents and crafting coverage, particularly in the world’s wealthiest nations.
The adoption and diffusion of such applied sciences led to wild-eyed hypothesis about their attainable social and political penalties, a dialogue that, characteristically, ricocheted between desires of a technological utopia and fears of a man-made state.
In 1981, as an example, the Japanese sociologist Yoneji Masuda, a theorist of what he referred to as “information society”, predicted the arrival of both a computopia that will result in the eradication of all distinctions of sophistication and nation and “a symbiosis through which man and nature can dwell collectively in concord”, or a compudystopia that he referred to as an “automated state”: authorities by machine. But the two attainable futures had a lot in frequent, since the path towards both had already led people “to neglect the want for coexistence with nature, whereas our affect on nature has grown immeasurably”.
A turning level in the story of the automated state had are available 1958, when a group of American researchers and advert males constructed a machine that they claimed might each predict and affect voting behaviour. That 12 months, a landmark convention on the “mechanisation of thought processes” happened at the Nationwide Bodily Laboratory in Teddington, close to London. Audio system included French, Israeli, Russian and Hungarian scientists, and so they talked of a future through which computer systems would in the future compose music, resolve authorized disputes, management air site visitors, conduct surgical procedure and, in the administration of presidency, substitute not solely clerks however executives.
In New York, Edward L Greenfield, the head of a Madison Avenue promoting agency, drafted a proposal for what would turn into referred to as a Folks Machine. Greenfield proposed to compile lots of of 1000’s of punch playing cards – election returns and public opinion surveys and census knowledge – to construct an “information financial institution” that would kind voters by varieties and their opinions by points. “There is nothing mysterious about this on the floor, the enter to the machine being the information about actual people obtained in surveys”, Greenfield and the MIT political scientist Ithiel de Sola Pool wrote in 1958. However “as soon as this information is inside the excessive velocity storage amenities of the machine, it is a unique world”. The machine would function as a “macroscope” that would simulate the complete of the US citizens.
The subsequent 12 months, Greenfield and Pool and IBM’s Alex Bernstein shaped an organization referred to as the Simulmatics Company. By “simulmatics”, they meant the automated simulation of human intelligence. They believed that they had invented “the A-bomb of the social sciences”.
Their first consumer was the Democratic Nationwide Committee. In 1959, the DNC employed Simulmatics to run simulations on a man-made citizens and inform the celebration’s nominee what to say, to whom, and when. Not everybody was enthusiastic. “I shudder at the implication for public management of the notion … {that a} man shouldn’t say one thing till it is cleared with the machine,” wrote the historian Arthur Schlesinger.
After John F Kennedy gained the nomination, his marketing campaign employed Simulmatics to run predictions on an IBM 704. When Kennedy gained, many in the press attributed the victory to Simulmatics’ Folks Machine. As the New York Herald Tribune put it, “an enormous, cumbersome monster referred to as a ‘Simulmatics’” had been Kennedy’s “secret weapon”.
Simulmatics went on to new campaigns, heralded by the press. However the Folks Machine turned out to have been forward of its time. In 1970 Simulmatics went bankrupt, unable to discover sufficient paying purchasers for its providers. The issue wasn’t the computer systems, or the mannequin. The issue was an insufficiency of information. When Bernstein met with ebook and journal publishers and movie distributors in hopes of promoting a market simulation of ebook gross sales, journal subscribers and ticket gross sales – the sort of microtargeting performed many years later by corporations comparable to Amazon and Netflix – he reported that there was no means to construct a mannequin for any of those industries.
Simulmatics’ solely actual successes had been in politics, the place the firm might rely on giant caches of information: censuses, election returns and public opinion surveys. However on this sector, the firm’s work raised appreciable alarm. It additionally impressed prophecies of political doom, together with two dystopian novels. One was printed in 1964: The 480, a political thriller through which a barely disguised “Simulations Enterprises” meddles with a US presidential election. It was written by Eugene Burdick, who’d been requested to be a part of the firm however had declined, for causes that turned clear in The 480, through which he described Simulmatics as a part of a sinister political panorama.
The brand new underworld is made up of harmless and well-intentioned individuals who work with slide guidelines and calculating machines and computer systems which might retain an nearly infinite variety of bits of information in addition to kind, categorise, and reproduce this information at the press of a button. Most of those individuals are extremely educated, a lot of them are PhDs, and none that I’ve met have malignant political designs on the American public. They could, nonetheless, radically reconstruct the American political system, construct a brand new politics, and even modify revered and venerable American establishments – details of which they are blissfully harmless.
Burdick died in 1965, however his issues about an automatic state had been effervescent up throughout the place. In 1966, in The Fable of the Machine, the American critic Lewis Mumford lamented the rise of “cybernetic intelligence”, warning that below its “automated operation … man will turn into a passive, purposeless, machine-conditioned animal whose correct capabilities, as technicians now interpret man’s position, will both be fed into the machine or strictly restricted and managed for the good thing about depersonalised, collective organisations”.
Mumford described technological determinism – the concept that machines decide the course of historical past and characterize a march of progress – as “a radical misinterpretation of the complete course of human growth”. This mistaken perception, he wrote in The New Yorker the subsequent 12 months, had to be deserted “if we are to get an satisfactory grip on our mechanised tradition before we lose each our consciousness of human goal and our confidence in having the ability to management our personal creations”.
Nobody actually ever paused to get that grip. As an alternative, knowledge assortment turned essential to industries that started accumulating, as saved laptop information, the whole lot from bank card transactions to automobile leases to library checkout information, which made attainable the sorts of predictions that Simulmatics Corp had solely been in a position to dream of. With a lot knowledge, computer systems – more and more linked collectively – stood poised to turn into excess of easy question-and-answer gadgets.
While all this was going on – the accumulation of information, refinements in laptop structure and the use of computer systems not solely to calculate but additionally to talk – the greatest thinkers of the age questioned what it’d imply for humanity: computopia, or the automated state? The reply appeared to rely, largely, on what these applied sciences may imply for people’ capability to perceive the world. As ever, the nature of presidency would rely on the nature of data. “Organised information places an immense quantity of energy in the palms of people that take the hassle to grasp it,” as a director of drugs and science at the Rockefeller Basis put it.
In the meantime, the nature and type of information was altering. In 1965, the sensible engineer JCR Licklider, the man most appropriately credited with inventing the web, wrote Libraries of the Future, through which he thought-about the many disadvantages of books. “Surveying 1,000,000 books on 10,000 cabinets,” he stated, is a nightmare. “When information is saved in books, there is no sensible means to switch the information from the retailer to the person with out bodily shifting the ebook or the reader or each.” However convert books into knowledge that may be learn by a pc and you’ll transfer knowledge from storage to the person, and to any variety of customers, rather more simply.
Utilizing the contents of all the books held in the Library of Congress as a proxy for the sum whole of human information, Licklider calculated its dimension in 1960 and estimated that it was doubling yearly. Utilizing these numbers, the sum whole of human information, as knowledge, could be a couple of dozen petabytes in the 12 months 2020. Nobody actually is aware of how huge the web was in 2020, however some individuals stated it was dozens of zettabytes. In the event that they had been proper, Licklider was means off. In any occasion, the library of human information appeared, abruptly, breathtakingly huge.
Would the libraries of the future be obtainable to everybody? And what about the libraries of the current: the troves of information in the possession of governments? In the US, a proposal to set up a Nationwide Knowledge Middle, meant to present, for digital knowledge, what the Library of Congress offered for books and the Nationwide Archives for manuscripts, was deserted due to privateness issues. (Critics dubbed the proposed Nationwide Knowledge Middle the “snooping machine”.)
Licklider proved a superb futurist. In 1963, he’d despatched a memo to colleagues at the Superior Analysis Tasks Company (Arpa), proposing “to develop a functionality for built-in community operation”, what would turn into first Arpanet and, ultimately, the web.
Licklider’s vantage on this venture, and his involvement in most of the cutting-edge analysis performed in the Nineteen Sixties, gave him distinctive readability about the future. In April 1968, in an essay for the journal Science and Expertise, Licklider and the psychologist Robert W Taylor predicted that “in a number of years, males might be in a position to talk extra successfully by a machine than face to face”. In addition they predicted the emergence of “on-line interactive communities” that will change how individuals have interaction with one another: “Life might be happier for the on-line particular person as a result of the individuals with whom one interacts most strongly might be chosen extra by commonality of pursuits and objectives than by accidents of proximity.”
Simulmatics Company’s co-founder Ithiel de Sola Pool additionally contributed an essay to that difficulty, through which he predicted that developments comparable to personalised newspapers would lead to an period of hyperindividualism. “A reader begins by asking for a digest of the information,” Pool imagined. “He can ask for details on any story that pursuits him.”
Pool believed the hyperpersonalisation of reports would remodel politics. “In the twenty first century, the form of critic who now assaults conformity in society could also be complaining of an atomised society,” Pool predicted. “Trendy know-how, he’ll assert, has destroyed our frequent cultural base and has left us residing in a bit of world of his personal.”
He was not incorrect. “In the coming atomised society, the information the citizen will get will come up from his personal particular issues,” he wrote, and “when everybody can choose his personal fund of information, the political drawback of gathering an efficient physique of assist behind a specific rational difficulty or candidate will turn into very completely different and really rather more tough”.
More frequent in the Nineteen Sixties and 70s than Pool’s predictions of an atomised society below an automatic state – or at the least louder, and extra attention-getting – had been predictions of computer-driven socialist revolution or democratic liberation as kinds of computopias. In Chile between 1971 and 1973, throughout the rule of the democratically elected Salvador Allende, cyberneticists developed Mission Cybersyn, a community whose chief goal was to handle Chile’s socialist economic system. Political actuality intervened: the whole venture was deserted after Augusto Pinochet took energy in a coup in 1973.
Elsewhere, optimism solely grew. “Prepared or not, computer systems are coming to the individuals,” Stewart Model predicted in Rolling Stone in December 1972. The private laptop, Model predicted, would convey “energy to the individuals”. Model, an LSD advocate, had studied at Stanford, and he described the arrival of Arpanet as the greatest information “since psychedelics”.
Computopianism discovered many adherents. Writing in 1975, the Israeli-American sociologist Amitai Etzioni and his co-authors predicted that the laptop revolution would convey a return to “the type of democracy present in the historic Greek city-state, the kibbutz and the New England city assembly, which gave each citizen the alternative to immediately take part in the political course of”. Historian Daniel Boorstin, the librarian of Congress, predicted in 1978 that the new ties of communication would create new ties of group, a growth he referred to as the “republic of know-how”.
But there have been, as ever, sceptics. Joseph Weizenbaum, an MIT engineer who in 1966 had developed Eliza, the first of what would come to be referred to as a chatbot, objected to the growth of synthetic intelligence as main, inevitably, to the automation of the capabilities of the state. Writing in 1976, he described as “obscene” any venture that proposed “to substitute a pc system for a human operate that entails interpersonal respect, understanding and love”. He additionally warned in opposition to analysis that will in the future lead to “a completely automated battlefield”, and, as he wrote bitterly, months after the US evacuation from Saigon: “I see no cause to advise my college students to lend their skills to that purpose.”
Licklider was himself too cautious a thinker to subscribe to both prediction: computopia or an automatic state. In 1969, he predicted that by the 12 months 2000 “a world community of digital laptop communication networks” – he referred to as it the multinet – would serve “as the fundamental and important medium of informational interplay for governments, establishments, companies and people”, changing the whole lot from the phone and the postal system to outlets and banks.
Licklider was considerably much less assured about what the multinet would imply for politics. He knew that “interactive politics would operate nicely solely to the extent that the residents had been knowledgeable” and warned of the risk of “new vistas for soiled tips”, together with “clandestine synthetic intelligence applications, looking by the databases, altering information, fabricating information and erasing their very own audit trails”. Nonetheless, Licklider echoed Model when he concluded that “laptop energy to the individuals is important to the realisation of a future through which most residents are knowledgeable about, and and concerned in, the course of of presidency”. But society appeared to be shifting in a unique route, in the direction of an automatic state quite than one through which residents turned extra energetic members.
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As the Seventies got here to an finish, consultants employed by Ronald Reagan’s presidential marketing campaign invented their very own Folks Machine, a computerised political information system. A reporter defined that it labored like an enormous chessboard on which the Reagan marketing campaign might check out attainable situations: “If the unions scare half their members about Reagan’s labour document, ought to he step up his assaults on Carter or attempt to rebut their particular claims? Or, if John Anderson’s vote begins to drop, ought to Reagan add a marketing campaign cease in Connecticut, or can he afford to cancel one?”
In 1980, it helped carry Reagan to victory. The language of an “information society” yielded to the language of an “information revolution”. In 1982, Time named “the laptop” man (machine) of the 12 months. “The pc will smash the pyramid” of wealth and render all individuals equal, one giddy forecaster promised in 1984.
But the metaphor of revolution was ill-considered, the political theorist Langdon Winner argued, as a result of revolutionaries have solutions to questions comparable to whether or not their motion seeks “to uphold a legitimate excellent of human freedom” and “Does it aspire to a system of democratic rule?” and “Will there be frequent, open elections?” In contrast, “the laptop revolution is conspicuously silent about its personal ends”. And, as Winner noticed it, little proof supported any of those computopian predictions. To date, “present developments in the information age counsel a rise in energy by those that already had a substantial amount of energy, an enhanced centralisation of management by these already ready for management, an augmentation of wealth by the already rich.” He was shouting right into a void.
“Scarcely a brand new invention comes alongside that somebody doesn’t proclaim it as the salvation of a free society,” Winner remarked. There appeared no higher instance than the 1984 tv advert for Apple’s new Macintosh private laptop. “At the moment we have a good time the first wonderful anniversary of the information purification … a backyard of pure ideology,” intoned a thunderous voice, as lots of people, hairless and looking out like androids marched in lockstep, and sat in rows to watch Huge Brother on a large laptop monitor. They had been wearing gray uniforms, as in the event that they lived below fascism. “On January 24, Apple Pc will introduce Macintosh,” the advert continued. Apple was suggesting that solely its private laptop might forestall the rise of a totalitarian state machine. “And also you’ll see why 1984 gained’t be like 1984.”
Yet there have been already indicators that networking computer systems may lead to or contribute to social decay. Usenet, an internet bulletin board, opened in 1980 on what was generally referred to as the “poor man’s Arpanet”, a dial-up community linking universities and analysis centres. It provided customers the potential to be a part of newsgroups, and it included a reply operate. Usernames might be nameless. “Collectively immateriality and anonymity had been an invite to check social limits and limits,” the College of Winnipeg scholar Jason Hannan wrote. “Liberated from the private repercussions and penalties of life offline, some newsgroup customers found a sordid pleasure in transgression for its personal sake.”
Someday in the Eighties, this follow got here to be referred to as “trolling”. Viral hate dates to the Eighties as nicely. The American neo-Nazi George Dietz opened a bookstore in West Virginia in 1974 and commenced publishing a small subscription journal referred to as Liberty Bell. In 1983 he introduced that he’d been “working, for the previous two weeks, till 4 to 5 o’clock in the morning, making an attempt to study ‘computerese’ in order that Yours Really might discuss to that monster in ITS language and on ITS personal phrases.” He quickly after launched the first white supremacy bulletin board, Liberty Bell Community, on an Apple IIe private laptop.
His efforts had been rapidly adopted by the launch, in 1984, of extra bulletin boards, together with the Aryan Nations Liberty Web, Aryan Nations/Ku Klux Klan Pc Web and White Aryan Resistance. Members of those teams additionally introduced their fashion and their concepts into dialogue teams on America On-line and CompuServe. As the web turned the world large net, these efforts disappeared, changed, in the Nineteen Nineties, by web sites and, a decade later, by social media platforms.
Newcomers tended to break the current conventions of the very early web period by trolling, by instigating and collaborating in flame wars (an early time period for bitter on-line arguments), and by being, usually, obnoxious. Previous palms grew alarmed. “When i went into our on-line world i went into it pondering that it was a spot like every other place and that it will be a human interplay like every other human interplay,” wrote Carmen Hermosillo, recognized by the username “humdog” in 1994, however “i used to be incorrect when i assumed that … it is a black gap; it absorbs power and persona after which re-presents it as spectacle.”
Alarmed our on-line world veterans tried to coach newcomers in “netiquette”, as in a set of tips written by Sally Hambridge of Intel in 1995. “A superb rule of thumb: be conservative in what you ship and liberal in what you obtain. You must not ship heated messages (we name these ‘flames’) even if you happen to are provoked.” One other rule involved electronic mail, on-line chatting and on-line messages: “Do not forget that the recipient is a human being whose tradition, language and humour have completely different factors of reference from your individual. Do not forget that date codecs, measurements and idioms might not journey nicely. Be particularly cautious with sarcasm.”
The hope that the web would obey guidelines existed at one finish of a spectrum; at the different finish was the extra broadly held enthusiasm for the concept that the web could be a spot with out guidelines. Acolytes of Model noticed it as a mystical counterculture utopia referred to as Cyberia, the place, as the media theorist Douglas Rushkoff wrote in 1994, the “shamanic expertise” of psychedelic medication could be joined with the “cybernetic expertise” of a networked private laptop to usher in a “new dimensional aircraft”.
Neoliberals and libertarians had completely different concepts: computer systems would – in some way – resolve the inequalities of wealth and earnings and attendant political instability that characterised superior capitalism in an age of globalisation. In the Nineteen Nineties, Democrats promised that “thanks to the near-miraculous capabilities of microelectronics, we are vanquishing shortage”. In 1993, Wired journal reported that “life in our on-line world appears to be shaping up precisely like Thomas Jefferson would have wished: based on the primacy of particular person liberty and a dedication to pluralism, variety and group”.
In the meantime, the public, understandably, had little or no concept what to anticipate of the coming transformation. In 1994, on the At the moment present, Bryant Gumbel requested, “What is web, anyway?” Extra individuals knew the reply to that query in 1995, after the entrepreneur and laptop scientist Jim Clark and Marc Andreessen, a 24-year-old coder from Wisconsin, launched Netscape Navigator, a browser, and earned $58m on the first day its inventory was publicly traded. In a single day, Andreessen turned, as the New York Occasions reported, “the latest member of Silicon Valley’s instantaneous millionaires membership”. That sale set off the tech firm gold rush referred to as the dotcom growth. A 12 months later, Andreessen was on the cowl of Time, barefoot and in blue denims, sitting on a golden throne, laughing.
Across the second half of the twentieth century, liberal democracy made attainable the rise of the synthetic state. It didn’t make it inevitable. The digital revolution didn’t have to play out the means it did in the realm of politics and authorities; it performed out the means it did due to the failure of liberal democracy to restrict company energy over politics and authorities, its failure to heed many years of warnings about the risks of an automatic state.
Techno-libertarianism, which married the technocracy campaign of the Nineteen Thirties – an anti-democracy motion led, in the US, by Elon Musk’s grandfather – to the computopianism of the Eighties, was born in the Nineteen Nineties. Starting in the earlier decade, Silicon Valley had fallen below the spell of the libertarian Ayn Rand. Rand had been a cult determine of the far proper since the publication in 1943 of her novel The Fountainhead, and she or he turned even higher recognized after the 1957 publication of Atlas Shrugged. Rand embraced radical individualism and noticed a really slender position for the state in human affairs, arguing that each particular person ought to be utterly free to pursue private achieve by heroic, self-interested achievement. “I’m difficult the ethical code of altruism, the principle that man should dwell for others”, she stated in 1959. “I say that man is entitled to his personal happiness and that he should obtain it for himself.”
Some individuals in Silicon Valley even named their youngsters Ayn and Rand and their corporations after characters from her books. Steve Jobs thought-about Atlas Shrugged his “information in life”. Below Rand’s affect, some main Silicon Valley buyers and inventors stopped believing in each democracy and the liberal nation-state, subscribing as a substitute to a hybrid Brandian/Randian imaginative and prescient of a world requiring no controls however a keyboard, a mouse and a inventory trade.
In the Nineteen Nineties, this imaginative and prescient turned messianic. Tech corporations began speaking about their mission, and their mission was all the time magnificently, impossibly, extravagantly world-changing: remodeling the future of labor, connecting all of humanity, making the world a greater place, saving the planet.
Below the affect of Rand, the web turned what conservatives and techno-libertarians wished it to turn into. In 1995, when Newt Gingrich got here to energy in Congress as speaker of the home, below the banner of a Contract with America, considered one of his first strikes was to shut the federal authorities’s Workplace of Expertise Evaluation, which had been shaped in 1972. The workplace hadn’t been particularly highly effective, however its mandate included assessing the implications of any new know-how supported by the federal authorities. Its closure gave Gingrich a free hand in directing any coverage relating to the opening of the web in accordance with the tenets of techno-libertarianism.
One among the contract’s earliest manifestos appeared – online – in 1996, John Perry Barlow’s A Declaration of the Independence of Our on-line world: “Governments of the industrial world, you weary giants of flesh and metal, I come from our on-line world, the new house of Thoughts. On behalf of the future, I ask you of the previous to depart us alone,” Barlow wrote. “You are not welcome amongst us. You haven’t any sovereignty the place we collect … You haven’t any ethical proper to rule us nor do you possess any strategies of enforcement we’ve got true cause to concern … Our on-line world does not lie inside your borders.”
Libertarian futurists weren’t the solely individuals proposing new guidelines for our on-line world; they only occurred to be the individuals who ended up making the guidelines. In 1995, Michael Hauben, a pc science pupil at Columbia College and an energetic person of Usenet (he coined the time period “netizen”), drafted a Proposed Declaration of the Rights of Netizens. He noticed himself as a frontrunner of what he described as “the combat to preserve the web an uncommercialised public commons”.
Hauben’s declaration, co-authored along with his mom, listed rights that included “common entry at no or low value, freedom of digital expression to promote the trade of data with out concern of reprisal,” and “common and equal entry to information and information”, in addition to “safety of the public goal from those that would use it for his or her non-public and money-making functions”. A lot of the concept that the web might be a democratising power might be traced to Hauben’s writings, together with his 1997 essay The Pc as a Democratizer.
Douglas Adams, the creator of the Seventies satirical science fiction collection The Hitchhiker’s Information to the Galaxy, had a imaginative and prescient for the web, too. In 1996, he based an organization referred to as The Digital Village – appointing himself chief fantasist – with the concept of constructing an online platform, h2g2, that, echoing his collection, could be an “on-line information to Life, the Universe, and The whole lot”. In 2001, each Adams and Hauben died, the former of a coronary heart assault and the latter, at the age of 29, after an accident. Their frameworks without spending a dime and equal entry to an web structured by public curiosity, not industrial curiosity, died with them.
However by then, the techno-libertarians had already gained. In 1996, Invoice Clinton signed the bipartisan Telecommunications Act, which delivered precisely what everybody from Newt Gingrich to John Perry Barlow wished: an nearly completely unregulated web. 4 years later, Wired introduced with attribute, computopian swagger, “We are as a nation, higher educated, extra tolerant and higher related due to – not despite – the convergence of the web and public life.” No such period of tolerance arrived.
Tailored from The Rise and Fall of the Synthetic State by Jill Lepore, printed by Allen Lane on 25 August. To assist the Guardian, order your copy at guardianbookshop.com
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