TikTok Store launches digital reward playing cards to problem Amazon and eBay

TikTok Store has rolled out a brand new characteristic that permits customers to buy digital reward playing cards, making it simpler to assist family and friends purchase from the tens of millions of merchandise on the app.

​The characteristic was strategically launched throughout the vacation season — a high-stakes interval for the firm’s purchasing division because it goals to show its worth in the market. ​This transfer into digital gifting positions TikTok Store to compete extra straight with e-commerce giants like Amazon and eBay, each of which supply reward card choices. TikTok Store has additionally just lately expanded into luxury retail, one other transfer to solidify its footing in e-commerce.

Customers can load the reward playing cards with something from $10 to $500. What units these playing cards aside is the means to personalize them utilizing all kinds of animated designs. There are additionally animations for thanks playing cards, birthdays, weddings, and different events.

Reward playing cards are delivered through e mail, and recipients will need to have a TikTok account. As soon as redeemed, the card’s worth is immediately credited to their TikTok Steadiness. Recipients can reply with a thank-you be aware and even ship a present card in return.

Nonetheless, the reward playing cards can solely be bought in the U.S. for now.

TikTok stated it plans to add options that allow customers personalize reward playing cards extra. By early 2026, customers might be in a position to report or add video messages to connect to their digital reward playing cards. An organization spokesperson stated the expertise will even embrace an “interactive unboxing that captures their response in real-time,” however declined to share additional details.

The launch of digital reward playing cards comes on the heels of a big milestone for TikTok Store: Over the 4 days of Black Friday and Cyber Monday, the app recorded gross sales of more than $500 million in the U.S.

Nonetheless, regardless of this achievement, TikTok Store faces uncertainty as the sale of the app’s U.S. operations to an American investor group looms. If a sale doesn’t happen, TikTok faces a possible ban in the nation. President Trump has prolonged the deadline to January 23, 2026, leaving the app’s future in the U.S. hanging in the steadiness.