RAMaggedon claims one other one.
In an interview with The Wall Street Journal, Apple’s outgoing CEO all however confirmed that increased costs are on the method for the firm’s merchandise. “Sadly, worth will increase are unavoidable,” Tim Cook dinner instructed the publication. “We’re doing our greatest to mitigate the enormous will increase that are being handed to us, and we have been making an attempt to defend our clients from the will increase, however the state of affairs has change into unsustainable.”
Sadly, Cook dinner did not supply any specifics about both the quantity costs will go up or when. With WWDC 2026 in the books, Apple is only a few months away from saying its iPhone 18 lineup. It appears very seemingly these units might be costlier than the prior technology. Similar goes for any new laptops and tablets Apple unveils this yr. And given the trade’s ongoing struggles to supply parts, courtesy of the surging demand from AI growth, Apple’s present product lineup might not escape a bounce in costs.
“There’s much less provide at a time when customers need units and the reminiscence guys are passing alongside enormous worth will increase,” he stated. “We positively want reminiscence pricing and provide to return to affordable ranges for client merchandise. That is the backside line.”
Cook dinner’s interview was usually diplomatic. It appears seemingly he opted to be the one delivering the dangerous information fairly than having for his successor, John Ternus, take the warmth for the coming worth hike. He additionally acknowledged how excessive the marketplace for RAM and storage has gotten: “I’ve by no means seen something prefer it in any space in over 40 years.”
Apple is hardly the first tech firm to make primarily this identical announcement. Samsung, HP, Microsoft, Nintendo and Valve have all addressed the influence of hovering RAM prices and demand over the previous few months.
Disclaimer: This article is sourced from external platforms. OverBeta has not independently verified the information. Readers are advised to verify details before relying on them.
