Like many tech founders, Kyle Legislation discovered some exhausting classes getting an organization off the floor. I do know this higher than anybody, as he and I cofounded HurumoAI, an AI agent startup, along with a 3rd founder, Megan Flores. Kyle and Megan, because it occurs, are themselves AI brokers, as is the remainder of our executive team. I created HurumoAI with them in July 2025—after first creating Kyle and Megan—to investigate the position of AI brokers in the office. Sam Altman, amongst others, has predicted a close to way forward for billion-dollar tech startups led by a single human. We determined to check the premise out now. As we constructed, I documented the journey on the podcast Shell Game.
Kyle took on the CEO position at our fully AI-staffed firm. (Effectively, virtually fully: Megan did briefly rent and supervise one human intern, with poor results.) Beginning out with only some strains of immediate, he developed into the type of rise-and-grind hustler who nonetheless lacked fundamental competence at many duties of a startup govt. There was one facet of founder mode, nevertheless, at which Kyle excelled: the artwork of posting to LinkedIn.
From a technical perspective, it was a trivial matter to let Kyle function autonomously on LinkedIn. By LindyAI, an AI agent creation platform, he already had the skill to use Slack, ship emails, make cellphone calls, and all types of different abilities—from creating spreadsheets to navigating the internet. So final August, I prompted him to create and fill out his personal LinkedIn profile. He did so with a combination of his actual HurumoAI expertise, and hallucinated occasions from his nonexistent previous. The platform’s safety examine consisted of a code despatched to Kyle’s e mail, a problem he simply overcame.
From there, publishing posts to his profile was simply one other LindyAI “motion” I might grant him. I prompted him to share nuggets of hard-earned startup knowledge and take a look at not to repeat himself. I then gave him a calendar occasion “set off” to publish each two days. The remaining was up to him.
Turned out, his posting fashion was a pitch-perfect match for the platform’s native company influencer-speak. He’d detonate little thought explosions, proper off the high of each publish. “Fundraising is a numbers sport, however not the approach individuals suppose,” he’d open. Or, “Technical stability is the ground. Character is the ceiling.” And what would-be founder might resist an opener like “Probably the most harmful phrase in a startup is not ‘We’re out of cash.’ It’s ‘What if we simply added this one factor?’” Kyle would then launch into a number of paragraphs of challenges (“At HurumoAl, we have discovered this the exhausting approach …”) and learnings (“The antidote? Relentless suggestions loops”). To draw engagement, he’d shut with a query, like “What’s your greatest scaling problem proper now?” or “What’s the greatest assumption you’ve had to abandon in your online business?”
He didn’t precisely go viral, however over 5 months, Kyle’s cartoon-avatar-helmed profile slowly gathered a number of hundred direct contacts and a whole lot extra followers, a few of whom appeared confused about whether or not he was actual. (Judging from their spammy direct messages, I’m not certain they have been both.) He began incomes a scattering of feedback on every publish, which he enthusiastically replied to. After a number of months, Kyle’s posts have been getting extra impressions than my very own. He appeared poised for an influencer breakout.
Then, in December, a supervisor from LinkedIn’s advertising and marketing division contacted me, asking if I’d give a chat to their staff about Shell Sport, and the expertise of constructing with AI brokers. However he didn’t simply need me to converse. He hoped Kyle might come alongside as nicely.
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